Creating Interactive Content for ePublishing: Outlines
Posted on: September 8, 2014 /
In this series of blog posts, we share insights into how we produce interactive fresh content for ePublishing. It is a dynamic process requiring creativity, technical competency and adequate resources. The series will discuss step-by-step each phase in the process.
Creating Interactive Content with Video for ePublishing
- Principal Videography/Photography
- Editing/Post Production
- PDF Design/Layout and Production
The first post in this series covers outlining.
What is an outline? An outline is the big sweep across the landscape of your message, covering point-by-point how the story develops. It should answer questions like: what is the subject? What are the key themes? Who are the people involved? What happened and what is the conclusion?
Before we begin our outline, we create a title and/or subtitle that describes the piece.
The first step in the outlining process is the writing of a logline. This is a short, three-sentence description that should grab the attention of potential viewers. Following this, each scene is described in detail. This will indicate what needs to be developed both before and after the production process. Taken together, the scenes form the basic structure. The outline provides the roadmap for successfully creating the content that you desire.
Honor Flight Houston Case Study: Outlines
In a recent eight minute film short we produced for Honor Flight Houston, we entitled the program, “A Dream of Lifetime”. Our logline read:
“A group of World War II veterans experience a transformative journey of a lifetime. These true American heroes from the ‘Greatest Generation’ visit the memorial built in their honor in Washington D.C. The elderly vets are overwhelmed by the warm and enthusiastic reception of a grateful nation.”
The program opens with archival WWII footage and audio from a speech by President Roosevelt. The narrative begins with sound bites from vet interviews about their war experiences. Transition to Honor Flight arrival at Washington airport with narrative describing this trip of a lifetime, leading into the title graphic.
Houston Airport Departure
On location scenes include the send off ceremony at the Houston airport and reactions from the crowds and individuals who were there. Capture “ready to go?” actualities from vets and the loading of the plane, including the welcome by the airline personnel. On the airport tarmac, a second camera crew records the water cannon salute by the fire department and the aircraft taking off into the sky.
Reagan National Airport Arrival
Capture vets exiting off the aircraft and their reactions to the jubilant crowd that awaits them. Record actualities from vets talking about what just happened and their feelings about the reception. Shoot bus loading and bus interiors as vets depart airport for the hotel.
Capture early morning scenes as vets and their guardians prepare to depart the hotel on the bus. Shoot the vets visiting the memorials including Arlington National Cemetery, World War II Memorial, Korean Memorial and Vietnam Memorial. At each location, film a complete series of the memorial’s environs for use in music sequences (wide shots, medium shots and tight shots). During each visit, record the welcoming, the vets interaction with the public, and their personal comments.
On the return plane trip home, capture vets receiving and reading mail from loved ones and others. Gather actualities of vets reading from the letters and solicit their reaction to what was being said to them.
Record scenes of the arrival at the Houston airport where a boisterous crowd greets the tired vets. Capture welcome home ceremony and vets comments about the journey.
With this outline, we created a blueprint of the elements that we desired for the programming. It describes how the story would flow and be paced. Going into this project, we knew that we were going to produce a collection of programs, including a 30-second public service announcement, an eight minute overview and 53 minute documentary.