Archive for : October, 2014

Creating Interactive Content for ePublishing: Review/Revisions and Publishing

In this series of blog posts, we share insights into how we produce interactive fresh content for ePublishing. It is a dynamic process requiring creativity, technical competency and adequate resources. The series will discuss step-by-step each phase in the process.

Creating Interactive Content with Video for ePublishing

- Outline
- Budget
- Scripting
- Storyboards
- Principal Videography/Photography
- Graphics/Animation
- Editing/Post Production
- PDF Design/Layout and Production
- Review/Revisions
– Publishing


 

Here are steps six and seven – Review/Revisions and Publishing

Content must be reviewed before it can be finalized. It takes more than one set of eyes and ears to catch mistakes and provide valuable subjective feedback.

We ask clients to provide input at critical stages of the process. We can test images and language in front of either formal or informal focus groups, before finalizing the program. We have developed approaches to our work that are designed to keep us from having to go backwards and make changes that could have been avoided. However, some amount of revising is inevitable.

Our digital content can be published instantly and distributed globally. The ease of publication is one of its largest advantages. However, rich media such as video has large file sizes and we have developed a methodology to prevent this from making a PDF preventatively large. Our solution is to host the video content on a video sharing service and then embedding links to the content in the PDF.

Our content is also designed to be repackaged and repurposed across a large spectrum of devices.

 

Creating Interactive Content for ePublishing: PDF Design/Layout and Production

In this series of blog posts, we share insights into how we produce interactive fresh content for ePublishing. It is a dynamic process requiring creativity, technical competency and adequate resources. The series will discuss step-by-step each phase in the process.

Creating Interactive Content with Video for ePublishing

- Outline
- Budget
- Scripting
- Storyboards
- Principal Videography/Photography
- Graphics/Animation
- Editing/Post Production
- PDF Design/Layout and Production
- Review/Revisions
- Publishing


 

Here is step five – PDF Design/Layout and Production

The PDF format is a creative and flexible platform to deliver content, either electronically and/or in print. Typically, PDF is thought of as a format for documents. But a PDF can also be interactive, rich with graphics, photographs and videos. It is a common format that is easily shared and can be opened with freely downloadable software.

PDFs can be downloaded, emailed, copied to a thumb drive or disc, and/or printed.

Developing an interactive PDF is a multi-step process that involves creating an outline and then fleshing it out with the titles, subtitles and the body of text. We take this content and design infographics that represent visually the textual information. We place links to videos that are relevant to what is being said. And we also pull out quotes or bullet points that will further clarify the meaning of the text. To produce our PDFs, we use the Adobe Creative Suite, including Photoshop, Illustrator and InDesign.

Once the script is finalized, then we create mood boards and mock-ups to better visualize how the content will look once completed. This kicks off the production process, which winds through several iterations, each pending approval.

Videos can be directly embedded in the PDF, although this adds greatly to its file size and therefore reduces its ease of distribution. Video links are a better way to have video content accessible from the PDF without overloading the file. The videos can be hosted on a server or on a video hosting service like YouTube or Vimeo.

Creating Interactive Content for ePublishing: Editing/Post-Production

In this series of blog posts, we share insights into how we produce interactive fresh content for ePublishing. It is a dynamic process requiring creativity, technical competency and adequate resources. The series will discuss step-by-step each phase in the process.

Creating Interactive Content with Video for ePublishing

- Outline
- Budget
- Scripting
- Storyboards
- Principal Videography/Photography
- Graphics/Animation
- Editing/Post Production
- PDF Design/Layout and Production
- Review/Revisions
- Publishing


 

Here is step five – Editing/Post-Production

Editing is a tedious and time consuming process and is absolutely essential to delivering content with a meaningful impact. The overall length of the programming varies from 30 seconds to two hours. The script for the program is like a detailed blueprint that the editor follows. In the editing process, the editor achieves the proper pace with an engaging ebb and flow. The editor works on a system such as Final Cut Pro X, using video footage, graphics/animation, photographs, narration, music and sound effects. The amount of time it takes to edit a program varies depending on the complexity of the content. Once the script has been completed, we can make an accurate estimate of the resources required.

Creating Interactive Content for ePublishing: Graphics/Animation

In this series of blog posts, we share insights into how we produce interactive fresh content for ePublishing. It is a dynamic process requiring creativity, technical competency and adequate resources. The series will discuss step-by-step each phase in the process.

Creating Interactive Content with Video for ePublishing

- Outline
- Budget
- Scripting
- Storyboards
- Principal Videography/Photography
- Graphics/Animation
- Editing/Post Production
- PDF Design/Layout and Production
- Review/Revisions
- Publishing


 

Here is step four – Graphics/Animation.

Catchy graphics and 3D animations deliver an amazing attention-grabbing impact on viewers. Graphic and animation design involves the use of multimedia assets like video footage, still images, computer models, or motion graphics. Designers can work in several dimensions which include 2D, 3D and something called 2.5D which gives the appearance of being three dimensional, but is less expensive to produce. Designs can be created from scratch or stock graphics like 3D models and animated sequences can be customized. Finding these existing assets is often a cost saving approach to enhancing overall production value.